Erling Haaland is one of the most dominant footballers in the world today, known for his lightning speed, strength, and goal-scoring power. Beyond his performances on the pitch, Haaland has built an impressive financial empire.
From multimillion-dollar contracts and endorsement deals to his growing investment portfolio, Haaland’s career reflects both athletic and financial excellence.
This guide explores Erling Haaland’s net worth, salary, endorsements, house, and personal life, highlighting how he became one of the highest-earning athletes in global football.
Erling Haaland Net Worth in 2025
As of mid-2025, Erling Haaland’s net worth is estimated at $74 million (approximately £58 million). His income stems mainly from his Manchester City contract, lucrative sponsorship deals, and commercial ventures.
Forbes ranked him among the highest-paid athletes in the world, reporting annual earnings of $62 million — $48 million from on-field salary and winnings, and $14 million from off-field endorsements.
At only 25 years old, Haaland’s financial trajectory continues to rise, with his latest 10-year contract extension at Manchester City further securing his long-term wealth.
Salary and Career Earnings
Erling Haaland’s income has grown significantly since his early career in Norway. His wages have multiplied with every transfer, reflecting his increasing dominance and market value.
| Detail | Amount | Notes |
|---|---|---|
| Annual Salary (2025) | £27.3 million (approx. $34 million) | Current base salary at Manchester City |
| Weekly Wage (2025) | £525,000 (approx. $663,000) | Reflects his record-setting 10-year contract |
| Previous Wage (2022–2024) | £375,000 per week | Initial base pay after joining Manchester City |
| Contract Duration | 10 years, through 2034 | Longest active player contract in Europe |
In addition to his base pay, Haaland earns millions more from bonuses tied to goals scored, trophies won, and personal awards. His total annual take-home pay, including bonuses and image rights, is believed to exceed £500,000 per week.
During his early years at Borussia Dortmund, he earned around €8 million annually. However, his rise at Manchester City has turned him into one of the most financially powerful athletes in the world.
Endorsement Deals
Haaland’s global appeal extends beyond football. He has signed several multimillion-dollar endorsements that align with his elite athlete image and social media influence.
| Brand | Industry | Details |
|---|---|---|
| Nike | Sportswear | Signed a 10-year deal after a bidding war with Adidas and Puma. Estimated worth £20 million ($24 million) annually. |
| Breitling | Luxury Watches | Serves as a Global Brand Ambassador. |
| Midea | Home Appliances | Partnered through Manchester City’s global sponsorship network. |
| Prime Hydration | Sports Drink | Collaborates with KSI and Logan Paul’s brand. |
| Clash of Clans | Mobile Game | Featured as a real-life playable character in a 2024 football event. |
| Hyperice | Sports Technology | Global Ambassador and investor. |
| Samsung Norge | Electronics | Promotes Galaxy smartphones across Nordic markets. |
| Viaplay | Streaming Service | Co-produced his documentary Haaland – The Big Decision. |
| Beats by Dre | Audio | Featured in Forbes’ list of his sponsorships. |
| Unilever | Consumer Goods | Ongoing global partnership. |
These endorsements not only add millions to Haaland’s wealth but also strengthen his brand recognition across diverse markets — from sportswear to technology.
House and Lifestyle
Erling Haaland leads a luxurious yet disciplined lifestyle. He owns multiple properties, including a lavish home in Manchester, valued at several million pounds. The house features a private gym, spa area, and high-tech recovery room, which reflects his commitment to fitness and performance.
Reports also indicate that Haaland owns properties in Norway, including a vacation home where he spends time during the offseason. Despite his success, he is known to keep a low profile and often focuses on training, family, and recovery rather than extravagant public appearances.
Early Life and Career Growth
Born on July 21, 2000, in Leeds, England, Erling Haaland grew up in Norway after his family moved back in 2004. His father, Alfie Haaland, was a professional footballer who played for Leeds United and Manchester City, while his mother, Gry Marita Braut, was a heptathlon athlete.
From a young age, Haaland showed talent in various sports, including handball and track and field. However, football became his main passion. He joined Bryne FK’s academy at age five and made his professional debut at just 15.
His journey through Molde FK, Red Bull Salzburg, and Borussia Dortmund showcased his extraordinary goal-scoring instincts. By the time he joined Manchester City in 2022, he was already a global star.
Personal Life and Interests
Off the field, Erling Haaland maintains a private and disciplined personal life. He enjoys meditation, which he credits for improving his focus and recovery.
Haaland’s sense of humor and down-to-earth attitude are also well-known. In 2016, he released a fun music video with friends called “Kygo Jo” under the group name Flow Kingz. The video became a viral hit on YouTube.
His family remains deeply rooted in sports. His cousins, Jonatan Braut Brunes and Albert Tjåland, are also professional footballers. Despite his fame, Haaland has managed to stay grounded and connected to his Norwegian roots.
